Here are three major activities an internet Marketer may need to do
on a daily basis to generate significantly more revenue
As simple as these tasks are, many entry level marketers miss them
So they fall short of their income goals
In business in general, the 80/20 rule is prevalent.
It is only 20% of the work that produce 80% of the income results
Everything is administrative, mechanism and aesthetic
And it’s no different in online marketing
So what 20% of the work in online marketing produce 80% of the income results
Those are called Income Producing Activities a.k.a I.P.As
A few tasks in the work of the online entrepreneur are critical to achieve one thing: Making Sales
Income Producing Activities represent those 20% of the work that bring the revenue
Here is a list of things that must be the primary focus as part of the 20%
The is the essential part of any business in order to drive sales
Marketing brings people through the door metaphorically
In the online space… it is marketing that generates interest from suspects
In the process, you get a lot of eyeballs on your products and offers
Amongst this visitors, some will become prospects, then leads and eventually
make a buying decision
Two activities within marketing that will get you customers and sales
1 – Drive Traffic to your website and sales pages
Driving Traffic is one of the top Income producing activities from experts point of view
The more people a marketer can get to view the offers, the more likely he/she is to make sales.
Traffic comes in many forms:
- - Blogging
- - Vlogging ( Youtube, Facebook videos, Facebook live, Snapchat, Pinterest, Instagram)
- - Social media prospecting
- - Facebook P.P.C
- - linked In P.P.C
- - Google Ads
- - Youtube paid Ads
A solid funnel system is almost indispensable to creating a seamless
automation of the tasks and capture more fresh leads.
The best metaphor of a mechanism like a funnel system is just like a funnel that you know.
On the wide top end of the funnel, marketing efforts will generate a flood of traffic to the offers being promoted.
The funnel progressively filters the large group of prospects
until your ideal customers make it to the sales page and buy.
Sometimes prospects will not buy right away
But the marketer’s ability to retain their contact info, in this case there emails
from a squeeze page or landing page make possible the next Income Producing Activity.
2 – Email Your List
If you have done a good job of driving traffic and captured some leads…
you will be grows his/her email list in the process
Some may have bought already, and some may have left the sales page
But the marketer’s ability to serve this people valuable information and content
repositions him/her in front of the customer.
It takes on average seven (7) contact with a prospect to make a being decision
You may have heard marketers say “The money is in the list”
This only true if the marketers provide value content to the list
And also monetizes the list by sending email broadcast with a sales page link
So prospect can check out your offers again
3 – Live weekly hangouts
Sending people to a blog or a video is not enough to amp up sales in internet marketing
Connecting with the prospects in a live environment generates more goodwill
To get people to join a business or buy whatever the business is promote
Prospect have got to like and trust the marketer first
On live hangouts, prospects will feel a part of the organization
But also get a chance to interact with the marketer
He/she gets a chance to address the prospects’ objections upfront
And most importantly, ask for the sale
The first 2 income activities will produce the best income results if done consistently daily
The last activity may be rather challenging for a new marketer,
The alternative is to invite prospects to live hangouts hosted by company leaders
No company will thrive without sales. And if the marketing is done right, the sales will take care of itself.
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